Sunday, December 28, 2008

Interview with Alex

Alex Mitchell is an 18 year old, metal-worshiping, myspace-master and graphic designer from Wadesville, Indiana. Within 10 seconds of seeing Alex's style of dark, classic imagery, I knew he was exactly what Endgame was looking for. Not only did he do an amazing job, but he was also great to work with. I am always interested in knowing where chess falls in peoples' lives, so let's ask him a few questions...

Endgame: Ok, Alex, I know you are good at designing stuff, but let's talk about something you know how to play chess?

Alex: I honestly have not played in a few years, but I used to love it.

Endgame: What made you stop? Got tired of the chess groupies?

Alex: Actually, I discovered a skateboard.

Endgame: Ouch. Moving on...what was your first thought when you realized that Endgame Clothing was inspired by the game of chess?

Alex: I thought, "Seriously? That's fucking cool!"

Endgame: Really? Is that why the picture you sent of yourself has your face cut off? Endgame is so "fucking cool" that you want to make sure that nobody recognizes you?

Alex:, it was the only good way to get the Endgame logo in the picture.

Endgame: Ok, sorry about that. Can you name one famous chess player, alive or dead?

Alex: Bobby Fischer?

Endgame: Can you name another?


Endgame: You obviously spend a lot of time in front of a computer...did you know that you can play chess online? And if you do know, have you ever?

Alex: I've never played chess online. You can do just about anything online, so I assumed the chess feature was there.

Endgame: You have recently worn your Endgame shirts to your high school. Can you tell me a little about that experience?

Alex: It was's a few quotes, "Dude, does your shirt say chess apparel? That's cool!" "The...original...chess...apparel...really? Where'd you get that?" "I'd totally wear that!"

Endgame: Ok, last question...after working with Endgame Clothing, has your opinion of chess gone up or down?

Alex: My opinion has gone up substantially. Endgame is giving chess a cool image, something that is not often done.

Endgame: My work is done here...thanks for the interview.

So what did we learn?

1. It's possible to wear a chess t-shirt to high school and NOT get your ass kicked.

2. Apparently in Indiana, they are putting something in the water that makes 18 year-olds grow cool guy beards.

3. Alex is a great guy and an amazing designer. If you would like more information on Alex or see more of his work, check out

Play well,


Wednesday, December 24, 2008

Chess Shirts and The New Year

Endgame will always have to fight against the public's perception of chess. And for that reason, I have spent an enormous amount of time and energy to make sure that Endgame Clothing blows that perception away.

It has been a lot of work getting to this point and, for the most part, I have loved every minute of it. But there were also times when I would think, "Chess shirts? Chess shirts?? What the fuck am I thinking?"

But for every set-back that popped up, there was an amazing victory. Here are just a few of the highlights from the past year...

1. Seeing the shirts printed for the first time. I knew they were going to look great, but I had no idea they would look and feel this great.

2. Grandmaster Var Akobian. Var has played chess all his life, all over the world and said he has never seen chess shirts like these. This really made me feel like I was on the right track.

3. Jeremy Popoff, the guitar player from Lit, agreeing to wear my shirts. Here is a guy who has sold millions of albums, played all over the world, and he rocks an Endgame t-shirt. I still can't believe it.

4. Just meeting a ton of great, talented people. Without all of the designers, programmers, models, photographers, etc., who helped me along the way, there is no way I would have been able to bring Endgame to life.

Play well,


Sunday, December 21, 2008

I make chess shirts...

Here is how a typical conversation starts...

Them: "Cool! You have a clothing company? What kind of clothes?"

Me: "Well, see, um, the shirts are all inspired by the game of chess."

Them: "Yeah, really, what are your shirts like?"

Me: "I'm serious...I think I have made the best chess shirts in the 1500 year history of the game!!"

Them: "You have got to be kidding..."

It has been very strange to approach people and tell them what I do. I have had to explain the concept of chess t-shirts to everyone I have come in contact with...designers, printers, programmers, friends and models. As soon as I mention chess apparel, they get a strange look in their eyes and I can hear hesitation in their voices.

Are people just not ready for Hardcore Chess Apparel??

If I am able to show them the designs, then people usually come around. I have found some phenomenal designers to work with and the shirts look fantastic. But if I don't get a chance to show the shirts, then I usually get blown off.

A perfect example was trying to find models. I found several great models local to me and tried to message them or add them as friends on myspace. I am offering them the chance to be the sole model for Endgame Clothing, and they can see that I have a fairly professional operation and a professional photographer. Days go response. I send follow up response. And thanks to the super-cyber stalking features in myspace, I can tell that she has read the messages. So she has 2,752 fuckin' friends on myspace, but somehow Endgame Clothing doesn't make the cut?

I wonder if Versace or Ralph Lauren ever had this problem?

Play well,


Monday, December 15, 2008