Monday, July 14, 2014

Dead Designs

The year was 2008 and we had spent much of the year coming up with new designs for our first online launch.  For those who don't remember, t-shirt designs at the time were dominated by Affliction and Ed Hardy.  Much of the imagery used by Affliction, such as royalty, swords and such, lends itself well to chess.  I thought that we might as well take advantage of this trend and design an Endgame shirt that was in the same vein.

Ultimately, I just couldn't go through with it.

Not sure this guy's a chess player.
I was very happy with the artwork and the overall execution of the design.   However, when it came time to actually print the shirts, I was having second thoughts.  I felt that I was only printing this design because I wanted to capture some of that sweet Affliction market share.  In the end, my conscience won out and the design was never printed.

It hurts a bit when I realize the time and money that was spent on designs that were never printed.  

I guess it's all part of the game.  

Thursday, July 10, 2014

Should Be Restocked Next Week!

Most designs are being reprinted as we speak...should have everything back in stock by late next week. Thanks for all your patience!