Saturday, October 31, 2009

Happy Halloween

Here is a design we did a while back called Prodigy. We were going to release it as a Halloween chess t-shirt, but never did...maybe next year.

Hope everyone has a great Halloween!!

Saturday, October 17, 2009

Bishop vs. Knight - now available!!

Our newest design is now available...

We hope you dig this chess t-shirt that was inspired by the classic fight posters of the 50's. It was hand drawn and printed on navy with light blue discharge inks.

You can find it for sale at

Tuesday, October 13, 2009

Have you seen this?

This is one of the most amazing things I have ever seen. It was on 60 Minutes last Sunday...

Don't mind the Viagra commercial, just watch it...HERE

And what does this have to do with chess? Well...nothing really.

Monday, October 12, 2009

Mysterious Video

I just received an email from a film company asking me to post this video...

I know nothing about it, but was pretty stoked to see a major namebrand energy drink involved with chess.

Check it out and let me know if you have any guesses as to who is inside the can???

What do you think about this??

Thursday, October 8, 2009

The Bad Stuff

Part 2 - The Bad Stuff

You're probably thinking that running the greatest chess t-shirt company on the planet is a dream job. Well, I'm here to tell you it's not all Grey Goose and Grandmasters.

Here are the tough parts:

1. Inventory. Ok, not very exciting, but very important. I HATE to disappoint customers and run out of stock. But the problem is that we can't just go and print a handful of shirts. Our shirts are printed by an amazing shop that prints for huge name brands. We feel very lucky to have them print our shirts. So in order to keep our costs reasonable, we have to print large quantities.

And this assumes that I am able to get the blank shirts from our supplier. For instance, right now we are out of a few sizes on the Horsey design. My supplier will not have the "faded demin" colored shirt in stock for approximately 12 weeks. 12 weeks?!?!? Are you fucking kidding me? How can anything in 2009 take 12 weeks to accomplish? I just got off the phone with a 12 week old kid who already had his first IM norm under his belt.

So from time to time, we run out of stock. Hopefully people understand that this is just one of the fun things you get when you deal with a smaller independent company.

2. Photography. This has been an eye opener. I have now realized that I have taken for granted every single professional photograph that I have ever seen. I have never understood or even dreamed of the amount of detail and work required to get good shots. I guess I always just kind of thought that if the picture sucks then you need a better camera. Still working on this, making headway...but we have HUGE room for improvement here.

3. Search Engine Optimization. This is like playing chess with Google, except Google doesn't tell you the rules. I am constantly beating my head against the wall with this. I mean, come on!! There are not that many chess t-shirts out there...and you are going to tell me that Endgame doesn't deserve to be ranked on the first page? This means that there are millions of chess players who have never heard of Endgame. That makes me so angry, I want to punch a kitten.

4. The Internet can be a lonely place. It's strange to create something for people all over the world and never see them face to face. Or typing a blog in a dark room when you are never really sure if anyone other than my mom is reading it. Sure, I can see the traffic numbers, but are people really reading? Are they getting it? Do they dig Endgame? Believe it or not, some people do not like our designs...I know, I know...its hard to believe and it technically doesn't make them bad people. But there is a certain amount of arrogance in me that believes that every single chess player on the planet is going to love every design we create.

But in the end, the Bad Stuff means nothing.