Male Models

The Male model, Dan, took 10 minutes to find. He's a guy I work with. I think he liked the idea of being a model, but was worried that his buddies would bust his balls if they found out...and modeling for a chess t-shirt company probably didn't help.

Whereas the Female model shows up with an entourage to do her hair and makeup, the Male model shows up after playing beach volleyball all day and decides to substitute beer for sunscreen. But what the Male model may lack in preparedness and dedication to his craft, he makes up for with the funny. You see, you've got to have a lot of funny if you are going to ask some dude to put on a chess t-shirt and take pictures.

With the Female model, I feel some pressure to make sure she realizes that Endgame is legit. With Dan, we just go out and shoot. However, there was a point where I came close to having a mutiny on my hands. It involved this picture:


Both Dan and the photographer thought the concept was lame. But I had the vision in my head and in my head the shot worked. I thought it would be funny and playful. All in all, I think it turned out ok...especially when you consider that I had an unwilling model and photographer!

Here's another equation for you:

Vote for Jazmin

Hey Everyone,

Endgame's favorite (and only) model is in the running for Maxim's 2010 Hometown Hotties. Be sure to visit HERE every day to vote.

Support the people who support chess!!!

Johnny Cupcakes & Chess

For those of you who don't know, Johnny Cupcakes is a god in the indie t-shirt world. He has built an ultra loyal following of fans who buy his t-shirts and other apparel which is centered around cupcakes and baking. Keeping with the indie ethic, he retains total control of his company and interacts with his customers on a daily basis. He even has a few retail locations that are designed to look like bakeries. I bought a shirt from the shop on Melrose in L.A. and I can tell you first hand that the guy turns buying a t-shirt into a unique experience.

So check out what he just released...





What do you think?

You can check out his website HERE. And if you see something you like...buy it! Support the people who support chess!!

Female Models

If you’re selling chess t-shirts, you have to use models, right?

And if you're selling girls' chess t-shirts, then must use female models!

I figured this was a long and proud tradition and I had no right to rock the boat. But I am also a pretty introverted guy and don't have much experience approaching attractive women to ask them if they want to be a chess model. But armed with the noble cause of creating a new breed of chess apparel and a love of hot chicks, I decided to blaze forward.

I thought finding a chess t-shirt model was going to be easy. I found several databases where I was able to search for models and then contact the ones I thought might be a good fit. And let's face it, there are worse ways to spend your time than searching for hot girls on the Internet. But it was also a lot of hard work. Several times I had to endure the personal sacrifice of skipping dinner...I would have to yell at my wife, "Not now! I'm trolling the Internet looking for girls."

But soon it got discouraging. There are millions of models out there, but apparently none that wanted to work with a small chess t-shirt company.

Then I found Jazmin. I had probably contacted 40 models by this time. About 50% never responded (in my mind, I figured they thought Endgame was lame). Another 40% politely said they were not interested. The last 10% were just really flaky...they would say that they wanted to be involved but I could never get them to commit to a date for a photo shoot. With Jazmin, there was never any of that bullshit. We set a date, I showed up with the photographer and we did work. We have shot several times since and she is always perfect. She comes with her little entourage with her hair and make-up done and several sets of clothes.

Now that I think about it, I'm not really sure why she even agreed to work with us in the first place. Hmmm...I actually need to ask her and make that a future blog post.

Now that things have been up and running, the story is different...we have been approached by several models who are just dying to be chess t-shirt models for Endgame. Well, maybe that's an exaggeration, but you get the idea. Anyway, we're sticking with Jazmin!






Any questions?


Next up: "Male Models" ...a much different story.

You Asked For It

They are here.

After about a year of people asking, people suggesting and people just flat out calling us idiots...Endgame is now stocking 2XL sized chess t-shirts.

For the record, there was no conspiracy against the big guys...we just didn't think that there was much of a demand...apparently we were wrong!

Game on!

Hikaru Nakamura Wears Endgame!!

Stop the presses!!

Hikaru Nakamura was spotted wearing Endgame!!

There is nothing better than seeing one of the world's elite chess players wearing one of our shirts. And is Hikaru just wearing the chess t-shirt around other chess players?

No!!

He's rocking it in the real world!!

Thanks, Hikaru!!

Happy Halloween

Here is a design we did a while back called Prodigy. We were going to release it as a Halloween chess t-shirt, but never did...maybe next year.


Hope everyone has a great Halloween!!

Bishop vs. Knight - now available!!

Our newest design is now available...


We hope you dig this chess t-shirt that was inspired by the classic fight posters of the 50's. It was hand drawn and printed on navy with light blue discharge inks.

You can find it for sale at www.EndgameClothing.com

Have you seen this?

This is one of the most amazing things I have ever seen. It was on 60 Minutes last Sunday...

Don't mind the Viagra commercial, just watch it...HERE

And what does this have to do with chess? Well...nothing really.

Mysterious Video

I just received an email from a film company asking me to post this video...



I know nothing about it, but was pretty stoked to see a major namebrand energy drink involved with chess.

Check it out and let me know if you have any guesses as to who is inside the can???

What do you think about this??