Vote for Jazmin

Hey Everyone,

Endgame's favorite (and only) model is in the running for Maxim's 2010 Hometown Hotties. Be sure to visit HERE every day to vote.

Support the people who support chess!!!

Johnny Cupcakes & Chess

For those of you who don't know, Johnny Cupcakes is a god in the indie t-shirt world. He has built an ultra loyal following of fans who buy his t-shirts and other apparel which is centered around cupcakes and baking. Keeping with the indie ethic, he retains total control of his company and interacts with his customers on a daily basis. He even has a few retail locations that are designed to look like bakeries. I bought a shirt from the shop on Melrose in L.A. and I can tell you first hand that the guy turns buying a t-shirt into a unique experience.

So check out what he just released...





What do you think?

You can check out his website HERE. And if you see something you like...buy it! Support the people who support chess!!

Female Models

If you’re selling chess t-shirts, you have to use models, right?

And if you're selling girls' chess t-shirts, then must use female models!

I figured this was a long and proud tradition and I had no right to rock the boat. But I am also a pretty introverted guy and don't have much experience approaching attractive women to ask them if they want to be a chess model. But armed with the noble cause of creating a new breed of chess apparel and a love of hot chicks, I decided to blaze forward.

I thought finding a chess t-shirt model was going to be easy. I found several databases where I was able to search for models and then contact the ones I thought might be a good fit. And let's face it, there are worse ways to spend your time than searching for hot girls on the Internet. But it was also a lot of hard work. Several times I had to endure the personal sacrifice of skipping dinner...I would have to yell at my wife, "Not now! I'm trolling the Internet looking for girls."

But soon it got discouraging. There are millions of models out there, but apparently none that wanted to work with a small chess t-shirt company.

Then I found Jazmin. I had probably contacted 40 models by this time. About 50% never responded (in my mind, I figured they thought Endgame was lame). Another 40% politely said they were not interested. The last 10% were just really flaky...they would say that they wanted to be involved but I could never get them to commit to a date for a photo shoot. With Jazmin, there was never any of that bullshit. We set a date, I showed up with the photographer and we did work. We have shot several times since and she is always perfect. She comes with her little entourage with her hair and make-up done and several sets of clothes.

Now that I think about it, I'm not really sure why she even agreed to work with us in the first place. Hmmm...I actually need to ask her and make that a future blog post.

Now that things have been up and running, the story is different...we have been approached by several models who are just dying to be chess t-shirt models for Endgame. Well, maybe that's an exaggeration, but you get the idea. Anyway, we're sticking with Jazmin!






Any questions?


Next up: "Male Models" ...a much different story.

You Asked For It

They are here.

After about a year of people asking, people suggesting and people just flat out calling us idiots...Endgame is now stocking 2XL sized chess t-shirts.

For the record, there was no conspiracy against the big guys...we just didn't think that there was much of a demand...apparently we were wrong!

Game on!

Hikaru Nakamura Wears Endgame!!

Stop the presses!!

Hikaru Nakamura was spotted wearing Endgame!!

There is nothing better than seeing one of the world's elite chess players wearing one of our shirts. And is Hikaru just wearing the chess t-shirt around other chess players?

No!!

He's rocking it in the real world!!

Thanks, Hikaru!!

Happy Halloween

Here is a design we did a while back called Prodigy. We were going to release it as a Halloween chess t-shirt, but never did...maybe next year.


Hope everyone has a great Halloween!!

Bishop vs. Knight - now available!!

Our newest design is now available...


We hope you dig this chess t-shirt that was inspired by the classic fight posters of the 50's. It was hand drawn and printed on navy with light blue discharge inks.

You can find it for sale at www.EndgameClothing.com

Have you seen this?

This is one of the most amazing things I have ever seen. It was on 60 Minutes last Sunday...

Don't mind the Viagra commercial, just watch it...HERE

And what does this have to do with chess? Well...nothing really.

Mysterious Video

I just received an email from a film company asking me to post this video...



I know nothing about it, but was pretty stoked to see a major namebrand energy drink involved with chess.

Check it out and let me know if you have any guesses as to who is inside the can???

What do you think about this??

The Bad Stuff

Part 2 - The Bad Stuff

You're probably thinking that running the greatest chess t-shirt company on the planet is a dream job. Well, I'm here to tell you it's not all Grey Goose and Grandmasters.

Here are the tough parts:

1. Inventory. Ok, not very exciting, but very important. I HATE to disappoint customers and run out of stock. But the problem is that we can't just go and print a handful of shirts. Our shirts are printed by an amazing shop that prints for huge name brands. We feel very lucky to have them print our shirts. So in order to keep our costs reasonable, we have to print large quantities.

And this assumes that I am able to get the blank shirts from our supplier. For instance, right now we are out of a few sizes on the Horsey design. My supplier will not have the "faded demin" colored shirt in stock for approximately 12 weeks. 12 weeks?!?!? Are you fucking kidding me? How can anything in 2009 take 12 weeks to accomplish? I just got off the phone with a 12 week old kid who already had his first IM norm under his belt.

So from time to time, we run out of stock. Hopefully people understand that this is just one of the fun things you get when you deal with a smaller independent company.

2. Photography. This has been an eye opener. I have now realized that I have taken for granted every single professional photograph that I have ever seen. I have never understood or even dreamed of the amount of detail and work required to get good shots. I guess I always just kind of thought that if the picture sucks then you need a better camera. Still working on this, making headway...but we have HUGE room for improvement here.

3. Search Engine Optimization. This is like playing chess with Google, except Google doesn't tell you the rules. I am constantly beating my head against the wall with this. I mean, come on!! There are not that many chess t-shirts out there...and you are going to tell me that Endgame doesn't deserve to be ranked on the first page? This means that there are millions of chess players who have never heard of Endgame. That makes me so angry, I want to punch a kitten.

4. The Internet can be a lonely place. It's strange to create something for people all over the world and never see them face to face. Or typing a blog in a dark room when you are never really sure if anyone other than my mom is reading it. Sure, I can see the traffic numbers, but are people really reading? Are they getting it? Do they dig Endgame? Believe it or not, some people do not like our designs...I know, I know...its hard to believe and it technically doesn't make them bad people. But there is a certain amount of arrogance in me that believes that every single chess player on the planet is going to love every design we create.

But in the end, the Bad Stuff means nothing.