Monday, January 26, 2009
Life in the Lower Section
Monday, January 19, 2009
Chess and Lit

A customer of Endgame Clothing sent me the following quote...
"If alterna-rock were a chess game, Lit would control the all-important mid-board squares, where the diagonals of cutting force intersect with the horizontals and verticals of straightforward pop-melodic appeal."
Talk about an amazing coincidence! This is from an article written in the LA Times back in 1999. Fast forward 10 years and a few million albums later and the guitar player, Jeremy Popoff, is wearing one Endgame's chess t-shirts. Awesome!!
By the way, if you do not own Lit's "A Place in the Sun," you have to get it. It is simply one of the best pop/punk albums ever.
The full article with the above quote can be found here.
Play well,
John.
Thursday, January 15, 2009
What Does This Have To Do With Chess T-Shirts?
Sony Bravia 'Balls' from Mark Kirby on Vimeo.
So what does this have to do with chess t-shirts? Well...nothing, really.
Play well,
John.
Sunday, January 11, 2009
Chess and Other Boring Things on TV
Poker is boring. Golf is boring. Billiards is boring. They are all so boring that each of them is usually accompanied by massive amounts of drinking. But they are also all on TV. Take a gander on ESPN2 on a Sunday afternoon and you will see nothing but boring sports. Billiards, golf, poker, spelling bees, scrabble and sandcastle building. Seriously? Sandcastle building? And did I mention that cooking has an entire channel?
Now I'm not here to pick on anyone, (well, maybe the scrabble people, I mean they're just so smug with their big vocabularies) but instead I want to spotlight what these other "boring" sports are doing right and what chess can learn from it.
When we're watching golf and the camera just happens to cut away to some guy in 19th place, we know he is going to make a spectacular shot. Go spend some time in a poker room and tell me that's not one of the most boring places on the planet. But when we watch on TV, every hand is pure excitement.
We're not talking about rocket science here...with chess you would film hours of play, do massive post-editing to just show the critical moves and put in some decent commentary. With the help of computer analysis, you can explain to the casual player or layperson what the best move is and illustrate it on-screen with some snazzy computer graphics. Flesh out the players with some filmed interviews and narratives with compelling back-stories. And, of course, some hot chick to conduct post game interviews.
People don't watch TV to see games, they watch to see human drama and joy. By itself, does it really matter if someone sinks a 20 foot putt or catches a spade on the river? No! But what I find engrossing is the passion and dedication it took to be able to sink a 20 foot putt. And I love to see the child-like excitement when someone catches a spade on the river to complete a flush. I want to see the victory and defeat, the journey, the competition, the stakes and the winnings!!
Do I really give a shit if a kid knows how to spell "alopecoid?" Hell, no! I just want to see something like this:
Good stuff. Human stuff. Ridiculous stuff. And is there anything more ridiculously human than sitting for hours, deciding which little piece to move on a board?
Play well,
John.
Sunday, January 4, 2009
2008 North American Open
Speaking of photos...what do we have here?

It looks like IM Sam Shankland sporting the Wandering King! Thanks for the support, Sam!
John.
Thursday, January 1, 2009
Sunday, December 28, 2008
Interview with Alex

Alex: I honestly have not played in a few years, but I used to love it.
Endgame: What made you stop? Got tired of the chess groupies?
Alex: Actually, I discovered a skateboard.
Endgame: Ouch. Moving on...what was your first thought when you realized that Endgame Clothing was inspired by the game of chess?
Alex: I thought, "Seriously? That's fucking cool!"
Endgame: Really? Is that why the picture you sent of yourself has your face cut off? Endgame is so "fucking cool" that you want to make sure that nobody recognizes you?
Alex: LOL...no, it was the only good way to get the Endgame logo in the picture.
Endgame: Ok, sorry about that. Can you name one famous chess player, alive or dead?
Alex: Bobby Fischer?
Endgame: Can you name another?
Alex: Hmmmm....you?
Endgame: You obviously spend a lot of time in front of a computer...did you know that you can play chess online? And if you do know, have you ever?
Alex: I've never played chess online. You can do just about anything online, so I assumed the chess feature was there.
Endgame: You have recently worn your Endgame shirts to your high school. Can you tell me a little about that experience?
Alex: It was great...here's a few quotes, "Dude, does your shirt say chess apparel? That's cool!" "The...original...chess...apparel...really? Where'd you get that?" "I'd totally wear that!"
Endgame: Ok, last question...after working with Endgame Clothing, has your opinion of chess gone up or down?
Alex: My opinion has gone up substantially. Endgame is giving chess a cool image, something that is not often done.
Endgame: My work is done here...thanks for the interview.
So what did we learn?
1. It's possible to wear a chess t-shirt to high school and NOT get your ass kicked.
2. Apparently in Indiana, they are putting something in the water that makes 18 year-olds grow cool guy beards.
3. Alex is a great guy and an amazing designer. If you would like more information on Alex or see more of his work, check out www.octoberpromotional.com
Play well,
John.
Wednesday, December 24, 2008
Chess Shirts and The New Year
It has been a lot of work getting to this point and, for the most part, I have loved every minute of it. But there were also times when I would think, "Chess shirts? Chess shirts?? What the fuck am I thinking?"
But for every set-back that popped up, there was an amazing victory. Here are just a few of the highlights from the past year...
2. Grandmaster Var Akobian. Var has played chess all his life, all over the world and said he has never seen chess shirts like these. This really made me feel like I was on the right track.
3. Jeremy Popoff, the guitar player from Lit, agreeing to wear my shirts. Here is a guy who has sold millions of albums, played all over the world, and he rocks an Endgame t-shirt. I still can't believe it.
4. Just meeting a ton of great, talented people. Without all of the designers, programmers, models, photographers, etc., who helped me along the way, there is no way I would have been able to bring Endgame to life.
Play well,
John.
Sunday, December 21, 2008
I make chess shirts...
Them: "Cool! You have a clothing company? What kind of clothes?"
Me: "Well, see, um, the shirts are all inspired by the game of chess."
Them: "Yeah, right...haha...no really, what are your shirts like?"
Me: "I'm serious...I think I have made the best chess shirts in the 1500 year history of the game!!"
Them: "You have got to be kidding..."
It has been very strange to approach people and tell them what I do. I have had to explain the concept of chess t-shirts to everyone I have come in contact with...designers, printers, programmers, friends and models. As soon as I mention chess apparel, they get a strange look in their eyes and I can hear hesitation in their voices.
Are people just not ready for Hardcore Chess Apparel??
If I am able to show them the designs, then people usually come around. I have found some phenomenal designers to work with and the shirts look fantastic. But if I don't get a chance to show the shirts, then I usually get blown off.
A perfect example was trying to find models. I found several great models local to me and tried to message them or add them as friends on myspace. I am offering them the chance to be the sole model for Endgame Clothing, and they can see that I have a fairly professional operation and a professional photographer. Days go by...no response. I send follow up messages...no response. And thanks to the super-cyber stalking features in myspace, I can tell that she has read the messages. So she has 2,752 fuckin' friends on myspace, but somehow Endgame Clothing doesn't make the cut?
I wonder if Versace or Ralph Lauren ever had this problem?
Play well,
John.