Johnny Cupcakes & Chess

For those of you who don't know, Johnny Cupcakes is a god in the indie t-shirt world. He has built an ultra loyal following of fans who buy his t-shirts and other apparel which is centered around cupcakes and baking. Keeping with the indie ethic, he retains total control of his company and interacts with his customers on a daily basis. He even has a few retail locations that are designed to look like bakeries. I bought a shirt from the shop on Melrose in L.A. and I can tell you first hand that the guy turns buying a t-shirt into a unique experience.

So check out what he just released...





What do you think?

You can check out his website HERE. And if you see something you like...buy it! Support the people who support chess!!