Dead Designs

The year was 2008 and we had spent much of the year coming up with new designs for our first online launch.  For those who don't remember, t-shirt designs at the time were dominated by Affliction and Ed Hardy.  Much of the imagery used by Affliction, such as royalty, swords and such, lends itself well to chess.  I thought that we might as well take advantage of this trend and design an Endgame shirt that was in the same vein.

Ultimately, I just couldn't go through with it.

Not sure this guy's a chess player.

I was very happy with the artwork and the overall execution of the design.   However, when it came time to actually print the shirts, I was having second thoughts.  I felt that I was only printing this design because I wanted to capture some of that sweet Affliction market share.  In the end, my conscience won out and the design was never printed.

It hurts a bit when I realize the time and money that was spent on designs that were never printed.  

I guess it's all part of the game.  

Should Be Restocked Next Week!

Most designs are being reprinted as we speak...should have everything back in stock by late next week. Thanks for all your patience!

Hmmm....

Can someone please explain this cover to me?  We obviously have a take on one of the famous Fischer photos from the 1972 World Championship match.  Other than that, I'm at a loss...

Hey You!

As I'm sure you've noticed, things have been pretty quiet around here for a while.  Quite a while.  "Why is that?" you may ask.  Have the good people at Endgame decided to take up checkers or dominoes instead? Have they contributed to the chess brain drain by focusing their efforts on t-shirts for poker players?

Nope.

It was just a bit of good old-fashioned burn out.  A tremendous amount of work, both mundane and creative, goes into conceiving, designing and selling our line of chess t-shirts.  After many years, I guess I needed to take a bit of a breather.  A bye, if you will.

But now...a new World Champion has been crowned.  New sketches are being sketched.  New shirts are being printed.  New fashion models are being stalked.  Stay tuned...

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I'd also like to thank all of our loyal customers who have continued to order Endgame shirts even though there hasn't been much activity on the website.  I am constantly amazed at the wonderful feedback we received from players around the world.  Cheers! -John.